準備
課程詳情
| 範疇 | 商業服務 |
| 課程名稱 (英文) | PROFESSIONAL EVENT MANAGEMENT (MODULE FROM PROFESSIONAL DIPLOMA IN WEDDING PLANNING AND EVENT MANAGEMENT) |
| 課程名稱 (中文) | 專業活動管理(婚禮統籌及活動管理專業文憑之單元) |
| 課程編號 | 21Z096869 |
| 院校名稱 (英文) | LI KA SHING SCHOOL OF PROFESSIONAL AND CONTINUING EDUCATION, HKMU (LiPACE) |
| 院校名稱 (中文) | 香港都會大學李嘉誠專業進修學院 |
| 院校編號 | 102 |
| 院校電話 |
請點擊查詢院校電話 Please click here for Enquiry Hotline |
| 課程程度 | 其他 |
| 費用 (HK$) | $14350 |
| 資歷名冊登記號碼 | 19/001389/L4 |
| 資歷架構級別 | 4 |
| 備註 |
Notes / 附註: *A) APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 02 MAY 2021 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二一年五月二日後開課的課程並不能申領基金發還款項。 B) CO-ORGANIZED WITH KWOK'S PAK LEE COMPANY LIMITED Entry Requirements / 入學要求: 1.Level 2 in 5 HKDSE subjects (including English Language and Chinese Language); or 2.Satisfactory completion of Diploma Yi Jin; or 3.Satisfactory completion of a QF Level 3 Diploma or an equivalent programme, for example; or 4.Other acceptable equivalent qualifications (including non-local qualifications obtained in or outside HK, or other qualifications/ experience deemed to be equivalent); or 5.Mature applicants aged 21 or above will be considered for admission. Course Outline / 課程大綱: 1. EVENT MANAGEMENT AND ADMINISTRATION 1.1 CONCEPT OF EVENT MANAGEMENT (3 HRS) 1.2 SCOPE, FEASIBILITY, TIME AND COST MANAGEMENT (3 HRS) 1.3 HUMAN RESOURCES MANAGEMENT (3 HRS) 1.4 QUALITY, PROCUREMENT (3 HRS) 1.5 PROJECT PLANNING AND PROTOCOL (3 HRS) 1.6 FINANCIAL MANAGEMENT (3 HRS) 1.7 RISK MANAGEMENT (3 HRS) 1.8 LEGAL COMPLIANCE (3 HRS) 1.9 MASTERING LEADERSHIP (3 HRS) 2. MARKETING AND BRAND BUILDING 2.1 SPONSORSHIP (3 HRS) 2.2 SALES AND PROMOTION (4.5 HRS) 2.3 MARKETING ACTIVITIES, TARGETING AND POSITIONING (4.5 HRS) 2.4 PERSONAL STYLING AND BRAND MANAGEMENT (3 HRS) 2.5 BRANDING IMAGE FOR BUSINESS (3 HRS) 3. PUBLIC RELATIONS AND COMMUNICATION 3.1 DEALING WITH VENDORS (1.5 HRS) 3.2 COMMUNICATING WITH CLIENTS (1.5 HRS) 3.3 ADVERTISING, MEDIA AND PUBLICITY (3 HRS) 3.4 DEALING WITH CONFLICTS AND COMPLAINTS (3 HRS) 3.5 EASING DIFFERENT PARTIES’ CONCERNS (3 HRS) 3.6 SOLVING AD HOC PROBLEMS (3 HRS) 4. VENUE DECORATION 4.1 VENUE SELECTION AND PLANNING (3 HRS) 4.2 VENUE DESIGN AND SETUP (3 HRS) 4.3 CONDUCTING REHEARSALS (3 HRS) 4.4 MANAGING THE ENVIRONMENT (3 HRS) 5. PERFORMANCE MEASUREMENT AND CONTROL (9 HOURS) 6. CATERING MANAGEMENT (9 HOURS) 7. WORK PLACEMENT (28 HOURS) Instructors' Qualifications / 導師資歷: POSSESS A RELEVANT HIGHER DEGREE, A RELEVANT PROFESSIONAL QUALIFICATION AND AT LEAST 5 YEARS’ RELEVANT WORKING EXPERIENCE. APPLICANTS WITH ONLY A RELEVANT DEGREE AND/OR PROFESSIONAL QUALIFICATION PLUS AT LEAST 8 YEARS’ RELEVANT WORKING EXPERIENCE WILL ALSO BE CONSIDERED. TEACHING EXPERIENCE IS NORMALLY REQUIRED. INDUSTRY PRACTITIONERS WITH 10 YEARS PROVEN RECORD OF RELEVANT PROFESSIONAL EXPERIENCE MAY ALSO BE INVITED AS GUEST SPEAKERS AS APPROPRIATE. Assessment / 課程評核要求: CONTINUOUS ASSESSMENT (60%) EXAMINATION (40%) TO OBTAIN A PASSING GRADE IN THE COURSE, STUDENTS ARE REQUIRED TO PASS BOTH THE CONTINUOUS ASSESSMENT AND THE EXAMINATION. THE OVERALL PASSING MARK: 50% ATTENDANCE REQUIREMENT:70% CEF REIMBURSEMENT REQUIREMENT: - THE OVERALL PASSING MARK: 50% - ATTENDANCE REQUIREMENT: 70% OF THE CONTACTABLE HOURS Delivery Mode / 授課模式: 90 CONTACT HOURS + 28 PLACEMENT HOURS + 2 EXAM HOURS, PT Course Duration / 課時: 4 MONTHS Effective Date / 課程生效日期: 01/02/2016 CEF Registration Invalid From / 基金課程登記失效日期: 03/05/2021 |
步驟 3 可獲發還款項課程
可獲發還款項課程名單