範疇 | 商業服務 |
課程名稱 (英文) | STRATEGIC MARKETING MANAGEMENT FOR SERVICE INDUSTRY |
課程名稱 (中文) | 服務業策略市場管理 |
課程編號 | 21Z062794 |
院校名稱 (英文) | LI KA SHING SCHOOL OF PROFESSIONAL AND CONTINUING EDUCATION, HKMU (LiPACE) |
院校名稱 (中文) | 香港都會大學李嘉誠專業進修學院 |
院校編號 | 102 |
院校電話 |
請點擊查詢院校電話 Please click here for Enquiry Hotline |
課程程度 | 其他 |
費用 (HK$) | $3450 |
資歷名冊登記號碼 | N/A |
資歷架構級別 | N/A |
備註 |
Notes / 附註: *A) APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 31 MAY 2019 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. /申請人報讀於二零一九年五月三十一日後開課的課程並不能申領基金發還款項。 B) CO-ORGANIZED WITH QUALITY TOURISM SERVICES ASSOCIATION Entry Requirements / 入學要求: There are no formal academic entry requirements for this course/programme and it is open to everyone. Applicants will be advised that they may find the course/programme difficult if they have not achieved the following: a. 5 subjects in HKDSE (including English language and Chinese language) at level 2 or equivalent*, or b. Yi Jin Diploma, or c. Recognized QF Level 3 Certificate/Diploma in a related area, or d. 5 passes in HKCEE (including English and Chinese at level 2 or grade E) or equivalent plus 1 year of relevant working experience, or e. Yi Jin Certificate plus 1 year of relevant working experience, or f. Mature applicants aged 21 or above with 3 years of working experience may also be considered. Notes*: Applicants possessing "Attained/Attained with Distinction" results in an Applied Learning (APL) subject are deemed to have attained "Level 2/Level 3" respectively in one HKDSE subject, with a maximum of 2 APL subjects that can be counted for admission purpose. Course Outline / 課程大綱: - 服務業市場管理介紹 (3 hrs) - 服務業市場環境 (7 hrs) - 服務業產品週期 (8 hrs) - 服務業市場策略 (6 hrs) - 服務業市場策略的成效 (6 hrs) - 考試 (3 hrs) Total: 33 hrs Instructors' Qualifications / 導師資歷: Instructors should possess a higher degree plus at least 5 years' relevant work experience in catering, retailing, or service industry. Degree holders with at least 8 years' working experience may be considered. Teaching experience in normally required. Assessment / 課程評核要求: CONTINOUS ASSESSMENT: 70%; EXAMINATION: 30%; ATTENDANCE REQUIREMENT: 70% [For claiming CEF, claimant should pass the attendance requirements and course assessments of the course(s) as approved by the Labour and Welfare Bureau, with the attendance rate and overall mark of course assessments not less than 70% and 50% respectively or such higher requirements as prescribed for the course (whichever is higher).] Delivery Mode / 授課模式: 33 HOURS, PT Course Duration / 課時: N/A Effective Date / 課程生效日期: 30/04/2007 CEF Registration Invalid From / 基金課程登記失效日期: 01/06/2019 |
可獲發還款項課程名單