準備
課程詳情
| 範疇 | 商業服務 |
| 課程名稱 (英文) | PROFESSIONAL CERTIFICATE IN PRACTICAL DIGITAL MARKETING |
| 課程名稱 (中文) | 數碼營銷實戰專業證書 |
| 課程編號 | 21K073716 |
| 院校名稱 (英文) | AD-LINKAGE LIMITED (AD-LINKAGE) |
| 院校名稱 (中文) | --- |
| 院校編號 | 762 |
| 院校電話 |
請點擊查詢院校電話 Please click here for Enquiry Hotline |
| 課程程度 | 進階證書 |
| 費用 (HK$) | $12500 |
| 備註 |
Notes / 附註: *APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 31 MARCH 2023 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二三年三月三十一日後開課的課程並不能申領基金發還款項。 Entry Requirements / 入學要求: 1. Aged 18 to 65; and 2. Completion of F.5; or 3. Mature candidates of age 18 and above with one year of working experience of any industries; and 4. Basic ability to use the computer for word processing, emails and Internet surfing (requirement will be listed on the application form for prospective student's confirmation). Course Outline / 課程大綱: Class 1 - Digital Marketing E-Commerce and E-mail Marketing (3 hrs) Class 2 - Website Development and E-Commerce (3 hrs) Class 3 - Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (3 hrs) Class 4 - Practical Search Engine Marketing (SEM) (3 hrs) Class 5 - Content Marketing, Big Data and YouTube Marketing (3 hrs) Class 6 - Practical Facebook and Instagram Marketing (3 hrs) Class 7 - Display and Mobile Marketing (3 hrs) Class 8 - Practical Google Analytics (GA) (3 hrs) Class 9 - Practical Facebook and Instagram Marketing 2 (3 hrs) Class 10 - Online Shopping and Online Payment (3 hrs) Instructors' Qualifications / 導師資歷: 1. University degree in computer science, business management, communication, economics (BSc), information systems, e-commerce; or post-graduate qualifications of a relevant discipline; 2. Two years of experience in teaching similar courses. Refund Arrangement / 退款安排: CEF STANDARD REFUND POLICY APPLIED Assessment / 課程評核要求: EXAM (ATTENDANCE REQUIREMENT: 70%) [For claiming CEF, claimant should pass the attendance requirements and course assessments of the course(s) as approved by the Labour and Welfare Bureau, with the attendance rate and overall mark of course assessments not less than 70% and 50% respectively or such higher requirements as prescribed for the course (whichever is higher).] Delivery Mode / 授課模式: 30 hours (PT) Course Duration / 課時: N/A Effective Date / 課程生效日期: 8/4/2008 Valid CEF Until / CEF課程有效期: N/A |
步驟 3 可獲發還款項課程
可獲發還款項課程名單