Preparation
Course Detail
| Key area of study | BUSINESS SERVICES |
| Course name (English) | CERTIFICATE COURSE ON PUBLIC RELATIONS WRITING |
| Course name (Chinese) | 公共關係寫作技巧證書課程 |
| Course code | 21C043575 |
| Institution name (English) | THE HONG KONG MANAGEMENT ASSOCIATION (HKMA) |
| Institution name (Chinese) | 香港管理專業協會 |
| Institution code | 300 |
| Institution phone |
請點擊查詢院校電話 Please click here for Enquiry Hotline |
| Award | CERTIFICATE / EXECUTIVE CERTIFICATE / GRADUATE CERTIFICATE |
| Course fee (HK$) | $3600 |
| QR Number | N/A |
| QF Level | N/A |
| Remark |
Notes / 附註: *APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 31 MARCH 2023 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二三年三月三十一日後開課的課程並不能申領基金發還款項。 Entry Requirements / 入學要求: - Form 5 with PR work experience pass in English (either Syllabus A or B) in HKCEE - Able to listen and speak Cantonese - Interview may be required Course Outline / 課程大綱: 1. Objective of the Profession and Its Relations with Public Relations Writing 2. Professional Writing Skills 3. Media Relations & Placement 4. Writing for the Press 5. Brochures 6. Newsletters 7. Feature Stories 8. Print Advertising 9. Presentation & Script Writing 10. Internet PR 11. Training of Public Relations Writing in Mainland China Instructors' Qualifications / 導師資歷: Bachelor degree with 5 years of working experience in PR related area and 1 year of part-time or full-time teaching experience in PR related courses Assessment / 課程評核要求: MID-TERM ASSIGNMENT(20%) & FINAL PROJECT(80%) PASS MARK: 50% ATTENDANCE: 70% Delivery Mode / 授課模式: 30(PT) Course Duration / 課時: N/A Effective Date / 課程生效日期: 20/06/2005 CEF Registration Invalid From / 基金課程登記失效日期: 01/04/2023 |
STEP 3 Reimbursable Courses
List of Reimbursable Courses