Notes / 附註:
*APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 13 OCTOBER 2027 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二七年十月十三日後開課的課程並不能申領基金發還款項。

Entry Requirements / 入學要求:
a) Level 2 in five subjects in Hong Kong Diploma of Secondary Education (HKDSE) Examination including Chinese Language and English Language (no more than two Applied Learning subjects can be used in the application); or equivalent; or
b) Pass in one A Level or two AS Level subjects, plus five passes in HKCEE including Level 2/Grade E in Chinese Language and English Language, or equivalent; or
c) Satisfactory completion of the Yi Jin Diploma; or
d) Aged 21 or above.

Course Outline / 課程大綱:
Module 1 Chinese Business Communication (CH1640) (43 hrs + 2 hrs exam)
Module 2 Putonghua Communication (CH1365) (43 hrs + 2 hrs mid-term test)
Module 3 Communication Theory and Practice (CM1003) (43 hrs + 2 hrs mid-term test)
Module 4 Interpersonal Communication (CM1205) (43 hrs + 2 hrs exam)
Module 5 Cross Cultural Communication (CM1023) (43 hrs + 2 hrs exam)
Module 6 Visual Ideas and Communication (CM2100) (45 hrs)
Module 7 Creative Media and Video Production (CM1255) (45 hrs)
Module 8 Principles of Public Relations (CM1105)(41 hrs + 2 hrs mid-term test + 2 hrs exam)
Module 9 Public Relations Writing (CM1155) (43 hrs + 2 hrs mid-term test)
Module 10 Organisational Communication (CM1173) (43 hrs + 2 hrs exam)
Module 11 Media Relations & Crisis Communication (CM1245) (43 hrs + 2 hrs exam)
Module 12 Event and Festival Management (CM1235)(43 hrs + 2 Hrs mid-term test)
Module 13 Internship (Languages and Communication) (LC2000) (72 hrs)
Module 14 Public Relations and Advertising Workshop (CM1250) (45 hrs)
Module 15 Introduction to Marketing (MK1008) (43 hrs + 2 hrs exam)
Module 16 Principles and Methods of Advertising (CM1240) (43 hrs + 2 hrs mid-term test)
Module 17 Advertising Copywriting (CM1260) (45 hrs)
Module 18 Chinese Reading and Writing (CH1130) (43 hrs + 2 hrs exam)
Module 19 English Reading and Writing (EN1190) (42 Hrs + 1 hr mid-term test + 2 hrs exam)
Module 20 English Listening and Speaking (EN1180) (43 hrs + 2 hrs listening test)
Module 21 Creative and Critical Thinking (GE1435) (43 hrs + 2 hrs mid-term test)
Module 22 Understanding China (Self-study + 1 hr exam)
Module 23 Hong Kong in the Wider Constitutional Order (Self-study + 1 hr exam)
*The sequence of delivery may vary in different intakes.

CUSCS Exemption Policy:
- A module taken at CUSCS or elsewhere will be recognized as equivalent to a CUSCS module if it is comparable in objectives and learning outcomes as QF Level or academic standard, and provides the student with sufficient knowledge to pursue his/her study at CUSCS. The total no. of units^ exempted should not exceed 50% of the total amount of CUSCS programme studied.
^Applicable for full-time programmes.

Instructors' Qualifications / 導師資歷:
1. QUALIFIED TEACHING STAFF WILL BE DRAWN FROM LOCAL UNIVERSITIES, INDUSTRIES OR THE RELATED FIELDS, WITH A MASTER DEGREE OR ABOVE, AND 2. A MINIMUM OF TWO YEARS’ TEACHING EXPERIENCE IN RELEVANT DISCIPLINES OR EQUIVALENT PROFESSIONAL EXPERIENCE

Assessment / 課程評核要求:
(A) Assessment Items and Their Weightings:
(1) Module 1: Final exam 20%; Assignment 70%; Class participation 10%
(2) Module 2: Mid-term test 20%: Assignment 30%; Presentation 30%; Class participation 20%
(3) Module 3: Mid-term test 20%; Assignment 40%; Project 30%; Class participation 10%
(4) Module 4, 10-11, 15: Final exam 30%; Assignment 30%; Project 30%; Class participation 10%
(5) Module 5, 12: Final exam 20%; Assignment 30%; Project 40%; Class participation 10%
(6) Module 6-7: Assignment 50%; Project 40%; Class participation 10%
(7) Module 8: Final exam 30%; Mid-term test 10%; Project 50%; Class participation 10%
(8) Module 9, 16: Mid-term test 20%; Assignment 30%; Project 40%; Class participation 10%
(9) Module 13: Assignment 20%; Project 40%; Class participation 10%; Evaluation report of workplace supervisor in terms of student’s work attitude, knowledge, skills, work effectiveness and etc. 30%
(10) Module 14: Assignment 40%; Project 50%; Class participation 10%;
(11) Module 17: Mid-term test 30%; Assessment 25%; Presentation 10%; Project 35%
(12) Module 18: Final Exam 30%; Assignment 60%; Class participation 10%
(13) Module 19: Final Exam 30%; Mid-term test 10%; Assignment 50%; Class participation 10%
(14) Module 20: Assignment 20%; Listening test 30%; Presentation 20%; Class participation 10%; Panel discussion 20%
(15) Module 21: Mid-term test (10%); Assignment (40%); Project (40%); Class participation (10%)
(16) Module 22-23: Final exam 90%; Assignment 10%

(B) Completion Requirements and CEF Reimbursement Requirements:
1. at least 70% of the total contact hours of the CEF course; and
2. have passed the assessments (which is equivalent to 50%) of each course (refers to each module course);
3. have attained a cumulative GPA of at least 1.5.

Delivery Mode / 授課模式:
937 hours + 20 hours (Exam) + 15 hours (Mid-term test) + 2 hours (Listening test); FT

Course Duration / 課時:
MIN: 24 MONTHS; MAX: 48 MONTHS

Effective Date / 課程生效日期:
14/10/2019

CEF Registration Invalid From / 基金課程登記失效日期:
14/10/2027