Notes / 附註:
*APPLICANT PURSUING THIS COURSE WITH COURSE COMMENCEMENT DATE FALLING AFTER 13 OCTOBER 2027 IS NOT ELIGIBLE TO CLAIM REIMBURSEMENT FROM CEF. / 申請人報讀於二零二七年十月十三日後開課的課程並不能申領基金發還款項。

Entry Requirements / 入學要求:
a) Level 2 in five subjects in Hong Kong Diploma of Secondary Education (HKDSE) Examination including Chinese Language and English Language (no more than two Applied Learning subjects can be used in the application); or equivalent; or
b) Pass in one A Level or two AS Level subjects, plus five passes in HKCEE including Level 2/Grade E in Chinese Language and English Language, or equivalent; or
c) Satisfactory completion of the Yi Jin Diploma; or
d) Aged 21 or above.

Course Outline / 課程大綱:
Module 1 Chinese Reading and Writing (CH1130) (43 hrs + 2 hrs exam)
Module 2 English Reading and Writing (EN1190) (42 hrs + 1 hr mid-term test + 2 hrs exam))
Module 3 English Listening and Speaking (EN1180) (43 hrs + 2 hrs listening test)
Module 4 Creative and Critical Thinking (GE1435) (43 hrs + 2 hrs mid-term test)
Module 5 Interactive Content and Media Development (MD1550) (45 hrs)
Module 6 Introduction to Creative and New Media (MD1000) (42 hrs + 3 hrs exam)
Module 7 Introduction to Advertising (CM1405) (45 hrs)
Module 8 Advertising Copywriting (CM1460) (45 hrs)
Module 9 Advertising Campaign Management (CM1455) (45 hrs)
Module 10 Advertising Studio (MD1610) (45 hrs)
Module 11 Social Media Design and Applications (CS1250) (45 hrs)
Module 12 Digital Graphics And Imaging (MD1170) (45 hrs)
Module 13 Photography Fundamentals (AA1005) (45 hrs)
Module 14 Microfilm Production (MD1480) (45 hrs)
Module 15 Animation and Visual Effects (MD1225) (45 hrs)
Module 16 Art and Directing (GE1403) (45 hrs)
Module 17 Digital Marketing for Online Advertising (MK1015) (42 hrs + 3 hrs exam)
Module 18 Project Management in Creative Industry (MD1540) (42 hrs + 3 hrs exam)
Module 19 Project (CS2005) (45 hrs)
Module 20 (Elective)# Advertising Account Planning (CM1465) (42 hrs + 3 hrs exam)
Module 21 (Elective)# Internship (Information Technology, Design and Multimedia) (MD2500) (86 hrs)
Module 22 Understanding China (Self-study + 1 hr exam)
Module 23 Hong Kong in the Wider Constitutional Order (Self-study + 1 hr exam)
# Elective Courses (take 1 out of 2 courses)
*The sequence of delivery may vary in different intakes.

CUSCS Exemption Policy:
- A module taken at CUSCS or elsewhere will be recognized as equivalent to a CUSCS module if it is comparable in objectives and learning outcomes as QF Level or academic standard, and provides the student with sufficient knowledge to pursue his/her study at CUSCS. The total no. of units^ exempted should not exceed 50% of the total amount of CUSCS programme studied.
^Applicable for full-time programmes.

Instructors' Qualifications / 導師資歷:
1. QUALIFIED TEACHING STAFF WILL BE DRAWN FROM LOCAL UNIVERSITIES, INDUSTRIES OR THE RELATED FIELDS, WITH A MASTER DEGREE OR ABOVE, AND 2. A MINIMUM OF TWO YEARS’ TEACHING EXPERIENCE IN RELEVANT DISCIPLINES OR EQUIVALENT PROFESSIONAL EXPERIENCE.

Assessment / 課程評核要求:
(A) Assessment Items and Their Weightings:
(1) Module 1: Final exam 30%; Assignment 60%; Class participation 10%
(2) Module 2: Final exam 30%; Mid-term test 10%; Assignment 50%; Class participation 10%
(3) Module 3: Assignment 20%; Listening test 30%; Presentation 20%; Class participation 10%; Panel discussion 20%
(4) Module 4: Mid-term test 10%; Assignment 40%; Project 40%; Class participation 10%
(5) Module 5: Assignment 40%; Presentation 10%; Project 40%; Class participation 10%
(6) Module 6, 17-18: Final exam 35%; Assignment 20%; Presentation 10%; Project 35%
(7) Module 7-8: Mid-term test 30%; Assignment 25%; Presentation 10%; Project 35%
(8) Module 9: Mid-term test 30%; Assignment 20%; Presentation 10%; Project 40%
(9) Module 10-12: Mid-term test 20%; Assignment 20%; Presentation 10%; Project 50%
(10) Module 13: Assignment 30%; Case studies 20%; Project 50%
(11) Module 14: Assignment 40%; Presentation 10%; Project 50%
(12) Module 15: Assignment 25%; Presentation 10%; Project 55%; Class participation 10%
(13) Module 16: Assignment 30%; Case studies 20%; Presentation 10%; Project 30%; Class participation 10%
(14) Module 19: Presentation 20%; Project 50%; Class participation 10%; Interim report and final report 20%
(15) Module 20: Final exam 30%; Mid-term test 20%; Assignment 20%; Presentation 10%; Project 20%
(16) Module 21: Assignment 20%; Presentation 20%; Project 20%; Class participation 10%; Portfolio 30%
(17) Module 22-23: Final exam 90%; Assignment 10%

(B) Completion Requirements and CEF Reimbursement Requirements:
1. at least 70% of the total contact hours of the CEF course; and
2. have passed the assessments (which is equivalent to 50%) of each course (refers to each module course);
3. have attained a cumulative GPA of at least 1.5.

Delivery Mode / 授課模式:
For students taking Internship: 923 hours + 15 hours (Exam) + 3 hours (Mid-term test) + 2 hours (Listening test)
For students taking Advertising Account Planning: 879 hours + 18 hours (Exam) + 3 hours (Mid-term test) + 2 hours (Listening test)

FT

Course Duration / 課時:
MIN: 24 MONTHS; MAX: 48 MONTHS

Effective Date / 課程生效日期:
14/10/2019

CEF Registration Invalid From / 基金課程登記失效日期:
14/10/2027